The ever-expanding field of international tourism constantly offers new opportunities to develop exchanges and understanding between the world’s peoples.

As recommended by the World Tourism Organization (WTO), these exchanges, both cultural and economic in nature, are a way of participating in the direct improvement of the quality of life of certain populations. These exchanges must also help to preserve the diversity of these historic, cultural and environmental heritages from any irreversible alteration. Tourism is a tremendous means of facilitating both mutual understanding and the preservation of peace.

To offer the means to better understand peoples and the richness of their cultural diversities should become the principal objective of the agents in this field of economic activity.

This is why, by offering its products and services, Napopo wishes to bring to professionals in the fields of media and tourism the means to promote and value the geographic, cultural and historic attractions of certain destinations.